3D虚拟世界的中国创建者——HiPiHi公司美国时间2007年9月11日在圣荷塞（San Jose）的秋季虚拟世界大会上宣布： Millions of Us 和HiPiHi正式达成全球合作伙伴协议，双方将携手开发和培育市场，推进HiPiHi全球战略的实施，构建HiPiHi虚拟世界的商业生态环境。Millions of us将把众多世界级品牌带入HiPiHi虚拟世界。
Millions of Us总部设在旧金山，是国际知名的虚拟世界开发商和服务提供商。曾成功的把许多世界500强企业带入Second Life等虚拟世界，其主要客户包括福克斯、华纳兄弟、丰田汽车、微软、英特尔及可口可乐等。
HiPiHi与Millions of Us的合作将重点围绕HiPiHi世界中的内容建设和品牌营销展开。Millions of us将发挥自身在客户资源及虚拟营销方面的经验积累和运作优势，并根据中国用户的行为习惯和消费偏好，提供别具创意和个性鲜明的互动营销方案， 推动HiPiHi虚拟世界成为众多的世界级品牌与中国及亚洲地区用户互动与交流的活跃平台。而HiPiHi在行业内的领先地位，及其为推进与其他虚拟世界平台的互联互通所做的积极努力，也会极大地拓展Millions of Us的服务内容和领域。
HiPiHi将全面推进全球战略的实施。首先，HiPiHi公司正在与全球IT互联网、通讯业的领导者们，包括Microsoft、IBM、Intel和NVIDIA等紧密接触，推动建立包括PC硬件和软件在内的3D互联网的相关标准；第二，与包括Second Life在内的全球其他主要3D虚拟世界一起，建立互联互通的标准，方便用户在不同的虚拟世界自由穿行和交易; 第三，积极推动和建立全球区域性市场合作伙伴、第三方开发者计划和社区合作伙伴计划等，构建HiPiHi虚拟世界的全球价值链。目前HiPiHi日本和新加坡都在积极的筹建之中，日本HiPiHi预计将会在年底发布。
对于双方合作关系的达成，HiPiHi创始人兼CEO许晖表示：“作为中国第一个开放的虚拟世界平台，HiPiHi世界必将吸引大批充满梦想和创意并热衷科技与时尚的高素质居民的加入，他们恰好也是众多国际品牌的潜在消费者和体验者。 HiPiHi平台将提供强大的技术支持，创造良好的社区氛围，在 HiPiHi的居民和这些世界级品牌之间，建立起互惠互利，价值充分的紧密联系。Millions of Us作为专业的虚拟世界开发商和服务提供商，在这方面拥有丰富的经验和成功案例，他们知道如何为世界级品牌在虚拟世界量身定做互动营销方案。”
Millions of Us的CEO Reuben Steiger也指出“我们致力于成为世界领先的虚拟世界服务提供商。中国市场显而易见是其中必不可少的重要组成。HiPiHi是3D互联网和虚拟世界中国市场的领军企业，我们非常乐意让我们的客户在其开放之初就进入这个虚拟世界。”
（下面是在美国发布的英文版，转载自：http://www.prweb.com/releases/2007/10/prweb560248.htm） Millions of Us to Bring Global Brands into HiPiHi™
Agency’s Platform Suite Expands to Include China’s Leading Virtual World
SAN JOSE, Calif. – October 11, 2007 – HiPiHi™, China’s virtual world platform creator, and Millions of Us, Inc., an agency specializing in virtual worlds, today announced a partnership designed to help global brands engage Chinese consumers through virtual campaigns. HiPiHi will benefit from Millions of Us’ expertise in carrying out innovative campaigns in virtual worlds, along with a fast-growing client roster that includes Warner Bros., Intel, Toyota Scion and 20th Century Fox. Millions of Us’ creative team – and by extension, the agency’s clients - will gain access to technical tools on the HiPiHi platform.
HiPiHi is currently in beta and is expected to go live by the end of 2007; it is poised to become a key environment for Chinese virtual world users. Rapid adoption of virtual worlds in other Asian markets suggests that HiPiHi will be an attractive platform for global advertisers to interact with increasingly affluent Chinese consumers. HiPiHi chose to partner with Millions of Us because of the agency’s ability to attract top-tier global brands, its proven success in deploying campaigns on multiple virtual world platforms, and the caliber of its creative team. Millions of Us and its clients will benefit from HiPiHi’s market leadership and its commitment to advancing platform interoperability through collaboration with other virtual world platform operators. “We’re confident that HiPiHi will be home to an extremely desirable and fast-growing set of tech-savvy, high-income Chinese consumers, and that this will be of extreme interest to global advertisers,” said Xu Hui, CEO, HiPiHi. “The challenge is in establishing a meaningful, mutually beneficial relationship between brands and consumers in these virtual environments; the Millions of Us creative team knows how to create programming that engages virtual world residents on their own terms, and the success of their clients’ campaigns proves it.” “We’re building the world’s premier virtual worlds agency, and the Chinese market is obviously an essential component," said Reuben Steiger, CEO, Millions of Us. “HiPiHi is China’s market leader, and we’re delighted to offer our clients access to this community from the moment it goes live.”
About HiPiHi
HiPiHi Ltd., the China-based founder of the 3D virtual world. Founded in 2005, HiPiHi is actively building a global virtual world, where residents from different regions and cultures can interact with each other. HiPiHi is also making contributions to boosting the ecosystem of the 3D virtual world and establishing a world-wide collaboration in this market. About Millions of Us, Inc.
Millions of Us, Inc., is an agency specializing in virtual worlds. Founded in 2006 and based in San Francisco, the agency’s clients include 20th Century Fox, Warner Bros., Toyota, Microsoft, Intel and Coca-Cola.
|
